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Revolutionizing the Airbed Market with T2 Consulting
Team Worldwide
Team Worldwide (TWW), a leading innovator in vinyl welded and airbed technology, is based in Taipei with manufacturing capabilities in China. Known for their pioneering technology in the bedding industry, TWW has continually sought to expand its market reach and enhance its product offerings.
The Challenge
TWW needed to leverage its patented core technology to develop and introduce a groundbreaking product to the U.S. consumer market. The company aimed to not only launch a new product but also establish a strong customer base in a highly competitive market.
The Solution
Since 2001, T2 Consulting has partnered with TWW to refine their patented technology and spearhead the introduction of their innovative products in the U.S. market. Our extensive experience in product development and market entry strategies was pivotal in this collaboration.
Product Innovation
Assisted in the development and enhancement of TWW's patented technology, leading to the creation of the EZ Bed, a premium airbed that features an integrated, self-setting air pump.
Brand Development
Collaborated on the development of the Constant Comfort pump technology, an innovative feature that maintains the bed’s firmness even with potential air leaks, enhancing the product’s market differentiation.
Market Introduction
Developed and executed a comprehensive go-to-market strategy that introduced the EZ Bed to U.S. consumers, highlighting its unique self-inflating feature and superior comfort.
Sales Strategy
Implemented a robust sales strategy that effectively positioned the EZ Bed in major retail outlets, driving significant retail sales and brand recognition.
$250+ Million
in Retail Sales
EZ Bed
a Standout Success
Significant Sales Achievement
The project culminated in over $250 million in retail sales, making the EZ Bed a standout success in the airbed market.
Market Penetration
Established a strong foothold for TWW in the U.S. market, with continued growth and expansion in consumer reach.
Innovative Product Features
The introduction of the Constant Comfort technology set new standards in the industry for consumer comfort and product reliability.
The partnership between T2 Consulting and TWW remains robust, with ongoing efforts to innovate and capture new opportunities in the bedding market.
Ready to Launch or Scale?
We’ll Help You Get There.
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