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Pioneering Pillow Technology with T2 Consulting
Foam Craft
Foam Craft, a division of Future Foam located in Southern California, specializes in traditional foam fabrication. Historically, Foam Craft avoided direct retail relationships to protect its core customer base of industrial clients.
The Challenge
Despite its success in foam fabrication, Foam Craft lacked the direct retail exposure and expertise needed to market a new, exclusive pillow technology that had significant consumer market potential.
The Solution
T2 Consulting was engaged to bridge this gap by facilitating the distribution and marketing of the new pillow technology. Our comprehensive strategy covered sales execution, packaging development, branding, and after-sales service.
Market Entry Strategy
Developed a tailored strategy to introduce Foam Craft’s pillow technology to the retail market, respecting the need to protect existing relationships while expanding their market presence.
Sales & Marketing Execution
Developed the product name, logo, and design that resonated with the mattress consumer market.
Branding and Packaging
Crafted a compelling brand identity for the new pillow, including customer-centric packaging that communicated the unique benefits of the technology.
After-Sales Support
Established a customer service framework to handle after-sales inquiries and maintain high customer satisfaction.
Top Selling
Product in the US
$50 Million
in Retail Sales
Retail Success
The pillow technology became the top-selling pillow at the largest mattress retailer in the U.S., maintaining this position for nearly five years.
Brand Recognition
The success of the pillow helped Foam Craft gain valuable brand recognition in the retail market, providing a platform for future product launches.
Significant Revenue Growth
The project generated over $50 million in retail sales, dramatically exceeding initial projections and establishing Foam Craft as a significant player in the consumer retail space.
The partnership between T2 Consulting and Foam Craft remains robust, with ongoing efforts to innovate and capture new opportunities in the market.
Ready to Launch or Scale?
We’ll Help You Get There.
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