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Protecticoat
Protecticoat, innovators in protective coatings, faced a significant challenge in the marketplace. Acquiring cutting-edge technology in 2019, they struggled to gain traction due to a lack of digital marketing expertise.
The Challenge
Despite having a superior product, Protecticoat's engagement with marketing agencies had yielded poor results. As non-native digital marketers, the founders were unable to effectively communicate with or evaluate their agencies, leading to unproductive marketing efforts and stagnant sales.
The Solution
T2 Consulting stepped in mid-2024 to revitalize Protecticoat’s digital marketing strategy, aiming to enhance online visibility, streamline customer acquisition, and drive sales growth.
Strategic Overhaul
T2 conducted a comprehensive review of existing digital strategies and identified key areas for improvement, focusing on performance metrics and clearer communication with marketing agencies.
Sales Channel Expansion
T2 facilitated the expansion of sales channels, including direct-to-consumer (DTC) platforms, Amazon, and Big Box retail accounts, diversifying revenue streams and increasing market presence.
We revamped Protecticoat’s digital assets to align with best practices in SEO and user engagement, significantly improving online visibility
Digital Asset Optimization
By taking over website development and SEO optimization, T2 increased page views by 20x and reduced bounce rates by 40%, enhancing overall web performance.
Operational Efficiency
+40%
Increase in Page Views
-40%
Decrease in Bounce Rate
Sales Growth
Within nine months, Protecticoat’s sales grew fourfold due to improved marketing strategies and enhanced digital presence.
Protecticoat has doubled its sales channels and is poised for further expansion with plans to commercialize new products and grow its DTC and retail footprint.
Market Expansion
Reduced Customer Acquisition Cost
Streamlined marketing efforts led to a consistent reduction in customer acquisition costs, making each marketing dollar count.
The ongoing collaboration with T2 will focus on launching new products, continuing to grow retail and online sales channels, and maintaining operational efficiency in marketing and sales strategies.
Ready to Launch or Scale?
We’ll Help You Get There.
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