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Pioneering Sleep Innovation with T2 Consulting
Chili Technology LLC
Founded in 2007 by the visionaries behind T2 Consulting, Chili Technology LLC revolutionized the sleep industry with the launch of the Chilipad. Initially designed to combat night sweats and enhance sleep comfort through precise temperature control, the Chilipad quickly became a favorite among biohackers like Dave Asprey, Rick Rubin, Tim Ferris, and Kelly Starrett.
The Challenge
Despite its innovative product, Chili Technology needed to transition from a niche offering focused on comfort to a broader market emphasizing sleep performance. This shift was essential to capture a larger market share and attract significant investment.
The Solution
Leveraging their deep insights into direct-to-consumer (DTC) marketing and industry expertise, the founders of T2 Consulting spearheaded a dynamic marketing strategy shift that propelled Chili Technology into unprecedented growth.
Market Rebranding
Transitioned the Chilipad from a comfort-focused product to a sleep performance essential, tapping into the growing wellness and biohacking trends.
Investor Engagement
Successfully attracted investors, including renowned biohackers, by showcasing the potential of the sleep performance market.
Global Expansion
Expanded distribution into new markets such as Australia and the UK, broadening the brand’s global footprint.
20x Growth
Over Four Years
$500 Million
in Retail Sales
Category Leadership
The rebranding and strategic marketing efforts led to the creation of a $500 million/year category in the U.S., establishing Chili Technology as a leader in sleep innovation.
Strategic Investment
Secured a significant investment from KKR, which supported further innovation and market expansion.
Explosive Growth
Experienced a 20X growth over four years, driven by the strategic pivot in marketing focus and enhanced product offerings.
In 2023, the founders of T2 Consulting exited Chili Technology to focus on leveraging their experience in private equity, fundraising, and product marketing to guide other companies as fractional C-suite executives.
Ready to Launch or Scale?
We’ll Help You Get There.
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