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Expanding into the Outdoor Products Market with T2 Consulting
Comfort Research
Comfort Research, a seasoned manufacturer and seller of bead bags, aimed to diversify its product line and leverage off-season production capacity by entering the outdoor products market.
The Challenge
The shift from indoor bead bags to outdoor products required not only new product designs but also strategic market entry. Comfort Research needed to establish a presence in a completely new category, requiring deep market insights and strong retailer relationships.
The Solution
As a category expert with established relationships with top U.S. retailers like Walmart, Target, Sam's Club, Costco, BJ's, and Bass Pro Shops, T2 Consulting was perfectly positioned to guide Comfort Research into this new market.
Strategic Market Analysis
Conducted comprehensive market research to identify opportunities within the outdoor products space that aligned with Comfort Research’s manufacturing capabilities.
Product Design and Development
Collaborated with Comfort Research to design products that met the demands of outdoor enthusiasts and aligned with current market trends.
Brand Positioning and Launch
Developed a strategic brand positioning to differentiate Comfort Research in the outdoor market and executed a targeted launch strategy.
20x Growth
in Their Category
$200+ Million
in Retail Sales
Significant Market Penetration
Successfully introduced Comfort Research’s new product lines into major U.S. retailers, effectively broadening their market presence.
Established Market Presence
Positioned Comfort Research as a formidable player in the outdoor products market, leading to sustained growth and brand recognition.
Exceptional Sales Growth
Achieved a 20x category growth, with retail sales exceeding $200 million, vastly surpassing initial sales targets.
The partnership helped Comfort Research successfully expand into a new product category and secure placement with major U.S. retailers. This drove significant sales growth and strengthened the brand’s position in the market.
Ready to Launch or Scale?
We’ll Help You Get There.
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