What Is the CROWTH Audit?
The CROWTH Audit is T2 Consulting's proprietary 6-pillar website and marketing audit framework, developed from 20+ years of building and scaling companies from startup to exit. Unlike generic SEO audits that focus only on keywords and backlinks, the CROWTH Audit evaluates your entire digital marketing presence — from conversion architecture to social media depth to AI search readiness.
Each pillar is scored 0–100 and weighted to produce a composite grade from A to F, similar to the methodology used by NP Digital (Neil Patel's agency). The result is a clear, actionable scorecard that shows you exactly where your marketing is underperforming and what to fix first to maximize revenue impact.
The CROWTH Audit also includes T2's proprietary AI Overviews readiness score — a measure of how well your website is positioned to appear in Google's AI-generated search summaries and in ChatGPT responses. As AI search adoption grows, this score is becoming as important as traditional SEO rankings.
The 6 CROWTH Pillars
Conversion
Lead capture, CTAs, booking tools, email automation, and funnel architecture. Are you converting the traffic you already have?
Revenue Architecture
Pricing clarity, offer structure, upsell paths, and revenue diversification. Is your website built to maximize revenue per visitor?
Organic Search
Keyword targeting, content depth, topical authority, and AI Overviews readiness. Can buyers find you before they find your competitors?
Website Performance
Page speed, Core Web Vitals, mobile optimization, and technical SEO. Is your site fast enough to rank and convert?
Trust & Authority
Schema markup, E-E-A-T signals, reviews, press mentions, and backlink profile. Does Google trust your site enough to rank it?
Hyper-Social Presence
Social media channels, follower depth, LinkedIn presence, and brand amplification. Are you building an audience that drives inbound demand?
What You Get in Your CROWTH Audit Report
Composite Grade (A–F)
A single letter grade for your overall digital presence, weighted across all 6 pillars. Benchmarked against industry standards.
Per-Pillar Scores & Findings
Individual scores for each CROWTH pillar with specific findings, revenue impact estimates, and prioritized action steps.
AI Overviews Readiness Score
How well your site is positioned to appear in Google AI Overviews and ChatGPT responses — the new frontier of search visibility.
90-Day Action Plan
A prioritized list of the 5–10 highest-leverage improvements, ordered by revenue impact and implementation effort.
Competitor Benchmarking
How your scores compare to your top 3 competitors — showing you exactly where you're losing ground and where you have an advantage.
ICP & Buyer Persona Analysis
Who is most likely to buy from you based on your website signals, and how to optimize your messaging to attract them.
Real Audit Results
T2 has audited hundreds of websites across B2B services, e-commerce, and professional services. Here are representative results from recent audits:
| Company Type | Score | Grade | Top Finding |
|---|---|---|---|
| B2B SaaS ($8M ARR) | 81/100 | B | No email capture — losing 94% of visitors |
| Professional Services ($5M) | 68/100 | C | No scheduling tool — friction killing conversions |
| E-commerce ($12M) | 74/100 | C+ | PageSpeed 38/100 — losing mobile conversions |
| Consulting Firm ($3M) | 55/100 | D | No blog — invisible to organic search |
Frequently Asked Questions
What is a CROWTH Audit?
A CROWTH Audit is T2 Consulting's proprietary 6-pillar website and marketing audit framework. CROWTH stands for: Conversion (C), Revenue Architecture (R), Organic Search (O), Website Performance (W), Trust & Authority (T), and Hyper-Social Presence (H). Each pillar is scored 0–100 and weighted to produce a composite grade from A to F, similar to NP Digital's methodology.
How is a CROWTH Audit different from a standard SEO audit?
A standard SEO audit looks only at organic search signals — keywords, backlinks, and technical SEO. A CROWTH Audit evaluates your entire digital marketing presence: conversion rate, revenue architecture, organic search, website performance, trust signals, and social media presence. It also includes AI Overviews readiness scoring, which measures how well your site is positioned to appear in Google's AI-generated search summaries and ChatGPT responses.
What do I get from a CROWTH Audit?
You receive a scored report with: a composite grade (A–F) for your overall digital presence, individual scores for each of the 6 CROWTH pillars, a prioritized list of findings with revenue impact estimates, an AI Overviews readiness score, and a 90-day action plan with specific recommendations. The report is delivered via email within 24 hours of submission.
How much does a CROWTH Audit cost?
T2 Consulting offers a free teaser CROWTH Audit that covers the most critical findings from your website crawl. A full CROWTH Audit with detailed pillar scoring, revenue impact analysis, and 90-day action plan is included in all fractional CMO and consulting engagements. Enterprise audits for competitive analysis and market positioning are available as standalone projects.
What is AI Overviews readiness scoring?
AI Overviews readiness scoring measures how well your website is positioned to appear in Google's AI-generated search summaries (formerly Search Generative Experience) and in ChatGPT responses. It evaluates structured data markup, content depth, E-E-A-T signals, FAQ and HowTo schema, and topical authority. Companies with strong AI Overviews readiness scores are more likely to be cited in AI-generated answers, which is increasingly important as AI search adoption grows.
Related Services & Resources
After the audit, embed a fractional CMO to execute the action plan and drive revenue growth.
Fix your O-pillar with a strategic content plan that drives organic traffic and AI search visibility.
Read our latest thinking on CROWTH methodology, SEO, and the Breakthrough GROWTH Method.
Get an instant CROWTH score for your website — no sales call required.