Privacy Policy

T2 Consulting LLC ("T2 Consulting," "we," "us," or "our") operates the website located at www.t2consulting.co (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, use our tools (including the Free GROWTH Site Audit and GROWTH Scorecard), submit an application, or otherwise interact with us.

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site. This policy is intended to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR) for users in the European Economic Area, CAN-SPAM, and other applicable U.S. state and federal privacy laws.

Note: This Privacy Policy does not constitute legal advice. T2 Consulting recommends that you consult qualified legal counsel regarding your own privacy obligations.

1. Information We Collect

We collect information in three ways: information you provide directly, information collected automatically, and information received from third parties.

1.1 Information You Provide Directly

When you interact with our Site — including submitting a Free Site Audit request, downloading the GROWTH Scorecard, completing an application, booking a Growth Assessment call, or contacting us — we may collect the following categories of personal information:

1.2 Information Collected Automatically

When you visit the Site, we and our third-party service providers automatically collect certain technical and usage information, including:

• IP address and approximate geographic location (city/region level)
• Browser type, version, and operating system
• Pages visited, time spent on each page, and navigation paths
• Referring URL (the page that linked you to our Site)
• UTM parameters and campaign identifiers from paid advertising
• Device identifiers and session identifiers

This information is collected through server-side page view logging, cookies, and third-party tracking technologies described in Section 4 below.

1.3 Information from Third Parties

We may receive information about you from third-party platforms, including Meta (Facebook/Instagram) advertising platforms, when you interact with our ads. This may include information about your ad interactions (impressions, clicks, conversions) as reported by Meta's advertising infrastructure. We do not receive your name or contact details from Meta unless you separately provide them to us through our Site.

2. How We Use Your Information

We use the personal information we collect for the following purposes, each of which is grounded in a lawful basis under applicable law:

3. Email Marketing and CAN-SPAM Compliance

When you submit your email address through the Free Site Audit, GROWTH Scorecard download, or any other lead capture form on the Site, you are opting in to receive email communications from T2 Consulting. These communications may include your audit results, educational content about the GROWTH Method, service announcements, and promotional offers.

In compliance with the CAN-SPAM Act, all commercial emails we send will:

• Identify clearly that the message is an advertisement or commercial communication
• Include our physical mailing address
• Include a clear and conspicuous unsubscribe mechanism
• Honor opt-out requests within 10 business days
• Not use deceptive subject lines or sender information

You may unsubscribe from our email list at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us at [email protected]. We use Kit (formerly ConvertKit) as our email service provider. Kit's privacy policy is available at kit.com/privacy.

4. Cookies, Pixels, and Tracking Technologies

We use the following tracking technologies on the Site:

Meta Pixel Disclosure: Our Site uses the Meta Pixel, a tracking technology operated by Meta Platforms, Inc. (1 Hacker Way, Menlo Park, CA 94025). The Meta Pixel may collect information about your browser, device, and actions taken on our Site (such as page views and form submissions) and transmit that information to Meta. This data is used to measure the effectiveness of our advertising, build retargeting audiences, and optimize ad delivery. Meta may use this data in accordance with its own Privacy Policy.

You may opt out of Meta's use of your data for advertising purposes by visiting Facebook Ad Settings or the Digital Advertising Alliance opt-out page. California residents may also exercise their right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising as described in Section 7 below.

LinkedIn Insight Tag Disclosure: Our Site uses the LinkedIn Insight Tag (Partner ID: 9936209), a tracking technology operated by LinkedIn Corporation, a subsidiary of Microsoft Corporation (1000 W. Maude Avenue, Sunnyvale, CA 94085). The LinkedIn Insight Tag enables conversion tracking, retargeting, and LinkedIn Campaign Manager analytics. It may collect information about your browser, device, and actions taken on our Site (such as page views and CTA clicks) and transmit that information to LinkedIn. This data is used to measure the effectiveness of our LinkedIn advertising campaigns and to build retargeting audiences. LinkedIn may use this data in accordance with its own Privacy Policy.

You may opt out of LinkedIn's use of your data for advertising purposes by visiting LinkedIn Ad Settings or the Digital Advertising Alliance opt-out page. California residents may also exercise their right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising as described in Section 7 below.

5. How We Share Your Information

We do not sell your personal information to third parties for monetary compensation. We may share your information in the following limited circumstances:

Service Providers. We share personal information with trusted third-party service providers who assist us in operating the Site and delivering our services. These providers are contractually obligated to protect your information and may not use it for their own purposes. Our current service providers include:

• Kit (ConvertKit) — email marketing platform (kit.com)
• Meta Platforms, Inc. — advertising and pixel tracking (meta.com)
• Amazon Web Services (AWS) — cloud infrastructure and file storage (aws.amazon.com)
• Manus AI — website hosting and infrastructure (manus.im)

Legal Requirements. We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of T2 Consulting, our clients, or the public.

Business Transfers. In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Site before your information is transferred and becomes subject to a different privacy policy.

With Your Consent. We may share your information with third parties when you have given us explicit consent to do so.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods are as follows:

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights with respect to your personal information:

• Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete. You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct. You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale/Sharing. We do not sell personal information for monetary consideration. However, our use of the Meta Pixel for cross-context behavioral advertising may constitute "sharing" under the CPRA. You may opt out of this sharing by contacting us at [email protected] or by using the Meta Ad Settings link in Section 4.
• Right to Limit Use of Sensitive Personal Information. We do not collect sensitive personal information as defined by the CPRA.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please submit a verifiable consumer request to [email protected]. We will respond within 45 days of receiving your request. We may need to verify your identity before processing your request.

8. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and applicable national data protection laws:

• Right of Access — request a copy of the personal data we hold about you
• Right to Rectification — request correction of inaccurate or incomplete data
• Right to Erasure — request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing — request that we limit how we use your data
• Right to Data Portability — receive your data in a structured, machine-readable format
• Right to Object — object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent — withdraw consent at any time where processing is based on consent

T2 Consulting LLC is the data controller for personal information collected through this Site. Our primary operations are in the United States. When we transfer personal data from the EEA to the United States, we rely on Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms as required by applicable law.

To exercise your GDPR rights, contact us at [email protected]. You also have the right to lodge a complaint with your local supervisory authority.

9. Children's Privacy (COPPA)

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child under 13, please contact us at [email protected].

10. Data Security

We implement reasonable and appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (TLS/HTTPS), access controls, and secure cloud infrastructure hosted on AWS.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and applicable regulatory authorities as required by law.

11. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms, scheduling tools, and external resources. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, provide additional notice (such as an email notification or a prominent banner on the Site). Your continued use of the Site after the effective date of any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For GDPR-related requests, we will respond within 30 days. For CCPA requests, we will respond within 45 days. We may extend these periods as permitted by applicable law and will notify you if an extension is necessary.