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Gentherm - Expanding Innovation from Automotive to Mattress Industry
Amerigon / Genthrem
Gentherm, a renowned automotive components supplier, is celebrated for its innovative and patented climate control technology. With a strong foothold in the automotive industry, Gentherm sought to explore new markets and decided to commercialize their technology in the mattress industry.
The Challenge
The transition from automotive to mattress industry required not only adapting the technology for consumer use but also navigating a completely different channel of distribution and market dynamics. Gentherm needed a partner who could manage the complexities of product development, global manufacturing, and market entry.
The Solution
Referred by Sealy for our expertise in product development and commercialization, T2 Consulting was chosen to spearhead this ambitious project. Our role encompassed everything from technology adaptation to creating market entry strategies.
Technology Adaptation
Adapted Gentherm’s climate control technology for use in mattresses, ensuring it met consumer needs and industry standards.
Branding & Marketing
Developed the product name, logo, and design that resonated with the mattress consumer market.
Global Manufacturing
Qualified and onboarded suitable global manufacturing partners to ensure efficient production and distribution.
Market Entry
Negotiated a distribution agreement with the largest mattress retailer in the US, marking Gentherm’s grand entry into a new industry
Sales & Marketing Support
Designed sales POP displays and developed comprehensive training for retail sales associates, enhancing product knowledge and sales strategy.
Boosted Market Visibility
Market Entry
a Standout Success
Successful Market Entry
Marked Gentherm’s first product launch outside their core automotive channel, establishing a new revenue stream and diversifying their business.
Increased Sales
The effective training and sales strategies implemented by T2 Consulting helped Gentherm achieve a strong sales start.
Enhanced Brand Recognition
The strategic branding and marketing efforts significantly boosted Gentherm’s visibility in the mattress industry.
The partnership between T2 Consulting and Gentherm remains robust, with ongoing efforts to innovate and capture new opportunities in the bedding market.
Ready to Launch or Scale?
We’ll Help You Get There.
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