What is T2 Consulting?

T2 Consulting is a fractional growth agency founded by Todd Youngblood and Dr. Tara Youngblood, who built, scaled, and exited Chili Technology (ChiliPad/Sleepme) through a KKR investment and 3 successful exits. T2 installs the Breakthrough GROWTH Method into $1M–$25M businesses across product, service, and professional practice categories.

What is the Breakthrough GROWTH Method?

The Breakthrough GROWTH Method is T2 Consulting's proprietary six-phase operating system for scaling $1M–$25M businesses. The six phases are: Growth Diagnostic, Revenue Architecture, Operational Excellence, Market Expansion, Brand Authority, and Scale & Exit. It was developed from Todd and Tara's experience growing Chili Technology 20× through 3 successful exits.

Who does T2 Consulting work with?

T2 Consulting works with founders and business owners of $1M–$25M businesses across all industries — product companies, service firms, professional practices, e-commerce brands, and B2B companies. The ideal client is a founder who has proven their model and is ready to scale systematically.

How much does T2 Consulting cost?

T2 Consulting's fractional engagements typically range from $8,000 to $20,000 per month depending on scope, engagement type, and business size. Project-based engagements (such as the 90-Day Revenue Sprint) are priced separately. Take the free Growth Scorecard at t2consulting.co/free-audit to receive a personalized recommendation.

What results has T2 Consulting achieved for clients?

T2 Consulting has generated over $2B in total revenue across 50+ client engagements. Notable results include: 20× growth and KKR investment for Chili Technology, $3.1M in recovered revenue in 90 days for Protecticoat, 35% shorter sales cycles and doubled pipeline for PTI, and $20M+ in incremental revenue for Comfort Research.

A fractional CMO gives growing businesses senior marketing leadership without the full-time cost. Learn what they do, what they cost, and whether you need one.

What Is a Fractional CMO — And Does Your Business Actually Need One?

Most growing businesses hit the same wall somewhere between $1M and $10M in revenue. Sales are working. The product is solid. But marketing feels like a series of disconnected experiments — a new agency here, a social media hire there, a rebrand that cost $40,000 and moved nothing. The problem is rarely effort. It is the absence of strategic leadership at the top of the marketing function.

That is exactly the gap a fractional CMO is designed to fill.

What a Fractional CMO Actually Does

A fractional Chief Marketing Officer is a senior marketing executive who works with your company on a part-time or contract basis — typically 10 to 20 hours per week — providing the strategic leadership of a full-time CMO without the $250,000–$400,000 annual salary that comes with it.

The word "fractional" refers to the time commitment, not the quality of the work. A good fractional CMO brings the same depth of experience as a full-time hire: brand strategy, demand generation, team leadership, agency management, budget allocation, and board-level reporting. The difference is that you are buying a fraction of their time, shared across a small portfolio of clients, rather than their full calendar.

What a fractional CMO is not: a marketing consultant who delivers a report and disappears, a freelance copywriter, or a social media manager with a fancy title. A fractional CMO is accountable for outcomes, not deliverables.

The Four Things a Fractional CMO Owns

When T2 Consulting steps into a fractional CMO role, we take ownership of four things from day one:

1. The Marketing Strategy. We audit what is working, what is not, and what is missing. We build a 90-day sprint plan tied to revenue outcomes — not vanity metrics — and we get alignment from the leadership team before we spend a dollar.

2. The Team and Agency Relationships. We assess the existing team, identify gaps, and either hire or restructure. We manage agency relationships with accountability frameworks that most companies have never had. We stop paying for activity and start paying for results.

3. The Technology Stack. Most companies between $1M and $10M are either under-tooled (no CRM, no email automation, no attribution) or over-tooled (paying for six platforms that do the same thing). We rationalize the stack and make sure the data is clean enough to make decisions from.

4. The Revenue Connection. Marketing that cannot be connected to revenue is a cost center. A fractional CMO builds the bridge between marketing activity and sales outcomes — lead quality, pipeline velocity, customer acquisition cost, lifetime value. These are the numbers that matter to a board or an investor, and they are the numbers we report on.

What Does a Fractional CMO Cost?

Fractional CMO pricing varies significantly based on experience, scope, and time commitment. The general market range in 2025 is:

| Engagement Type | Monthly Investment | Hours/Week | |---|---|---| | Advisory / Strategic Only | $2,500 – $5,000 | 4–8 hours | | Part-Time Embedded | $5,000 – $12,000 | 10–15 hours | | Near Full-Time Fractional | $12,000 – $20,000 | 20–30 hours |

For context, a full-time CMO with comparable experience costs $250,000–$400,000 per year in salary alone, plus benefits, equity, and the 3–6 month ramp-up period before they are fully productive. A fractional CMO is productive from week one, and the engagement can be scaled up or down as the business evolves.

When You Need a Fractional CMO (And When You Don't)

A fractional CMO is the right move when:

You are generating $1M–$15M in revenue and marketing feels reactive rather than strategic

You have tried agencies and freelancers but lack the internal leadership to manage them effectively

You are preparing for a fundraise, acquisition, or major growth push and need a credible marketing leader at the table

Your customer acquisition cost is rising and you do not know why

You have a marketing team but no one is setting the direction

A fractional CMO is probably not the right move when:

You are pre-revenue and need execution, not strategy

You need someone to run ads or write content (hire a specialist, not a CMO)

You want someone to rubber-stamp decisions you have already made

The T2 Consulting Approach

At T2 Consulting, our fractional CMO engagements are built around the Breakthrough GROWTH Method — a six-pillar framework that covers every dimension of marketing performance: Get Found, Revenue Optimization, Omnichannel Presence, Win the Right Customers, Technology and Systems, and High-Performance Team.

We start every engagement with a CMO-Level Site Audit that scores your current marketing performance across all six pillars. That audit becomes the roadmap for the 90-day sprint. We do not guess. We diagnose, then we execute.

If you are generating $1M or more in revenue and marketing feels like it is working against you rather than for you, a fractional CMO conversation is worth 30 minutes of your time.

Schedule a free growth assessment →

Todd Youngblood is the co-founder of T2 Consulting and has served as a fractional CMO for DTC and B2B brands across wellness, consumer goods, and technology. T2 Consulting's Breakthrough GROWTH Method has been applied across 50+ client engagements.

References

[1] Fractional CMO market data: Marketing Leadership Council, 2024 Fractional Executive Survey [2] CMO compensation benchmarks: Radford Global Compensation Database, 2025 [3] Customer acquisition cost trends: HubSpot State of Marketing Report, 2025